Welcome to ET Partners
We work with innovation-led companies to translate
technical expertise into market leadership
Alexandra Wong
creative lead
“I’m a former Dell top sales performer turned award-winning journalist, marcoms strategist and book author who helps businesses amplify their brand value through authentic storytelling.”
ET Partners = 50+ years of combined experience with
global brands and media organisations
What makes ET Partners different?
ET Partners combines two types of expertise that are rarely found together: deep innovation leadership (ET Tan) with extensive publishing experience (Alexandra Wong).
How can publishing help business leaders build authority?
Business leaders who publish are seen as experts, attract better opportunities, and lead industry conversations.
We can help you publish a range of thought-leadership assets, including Linkedin content and leadership books. Our Creative Lead, Alexandra Wong, brings over 20 years of publishing experience across journalism, books, and brand storytelling.
Who does ET Partners work with?
We work with founders, business leaders, and innovation-driven companies who want to grow their visibility, credibility, and market authority.
How do I start working with ET Partners?
Book a clarity call. We’ll discuss your goals, challenges, and the best path to strengthening your positioning, brand clarity, and founder authority.
What We Do
Whether you’re entering a new market or fighting to stand out in a crowded space, you need positioning that’s crystal clear. We help you to ideate, develop and refine your marketing assets so that every touchpoint reinforces your strengths and makes you the hero in your industry.
Book ET as a speaker for your next industry event or closed-door sessions. His energetic and provocative presentation style coupled with industry validated insights and executive-level clarity makes him a drawcard at speaking events.