Welcome to ET Partners
50+ years of experience working with
global brands and media organisations
Alexandra Wong
creative strategist
“I’m a former Dell top sales performer turned award-winning journalist, marcoms strategist and book author who helps businesses amplify their brand value through authentic storytelling.”
We help innovation-led companies translate technical expertise into market leadership
Whether you’re entering a new market or fighting to stand out in a crowded space, you need positioning that’s crystal clear. We help you to ideate, develop and refine your positioning that explains what you do, how you’re different, and why you matter.
With over 20 years in journalism, books, and brand storytelling, Alexandra brings deep editorial experience paired with ET’s industry insight to help you develop thought leadership content for LinkedIn and other publishing platforms.
Book ET as a speaker for your next industry event or closed-door sessions. His energetic and provocative presentation style coupled with industry validated insights and executive-level clarity makes him a drawcard at speaking events.