In today’s fast-moving marketplace, even great products can go unnoticed.

If your brand isn’t clearly positioned and consistently remembered, you risk blending into the background, no matter how innovative your technology or service may be.

The key to standing out lies in articulating your position – a deliberate strategy that explains clearly what you do, how you’re different, and why you matter.

With a strong foundation in technology and decades of experience in marketing and strategy, we help innovation-led companies translate technical excellence into compelling market narratives. 

The result: clarity, credibility, and a sharp competitive edge.

When your positioning is right, everything else aligns: your messaging gains focus, your marketing resonates, and your growth accelerates with purpose.

Core Services

Blending ET’s innovation leadership with Alexandra’s publishing expertise, we specialise in two areas that help business leaders strengthen their positioning: presentations and publishing.  

1. Presentations 

We design strategic, persuasive presentations that help leaders communicate vision, capability, and value — even when the content is complex or technical. Our work includes:

• Sponsorship, investor and corporate decks
• Company profiles
• Sales pitches

2. Publishing

Business leaders who publish lead conversations, attract opportunities, and build long-term trust. With over 20 years in journalism, books, and brand storytelling, Alexandra brings deep editorial experience paired with ET’s industry insight. Our scope of work includes:

• Thought-leadership content on LinkedIn
• Leadership books & Speaker bios
• Ghostwriting, editing & publishing management support

3. Bespoke workshops

Upon request, we conduct workshops for companies seeking to enhance their brand positioning with special focus on tech-driven organisations navigating new markets.